n-Basecamp Keeps Things Simple. We Connect It to Whatever It Leaves Out.
Basecamp is project and team communication software from 37signals: to-do lists, message boards, schedules, docs and files, and group chat, built deliberately simple with flat-rate pricing instead of a sprawling feature list. We build the automation that connects Basecamp to the systems it was never meant to replace, billing, CRM, reporting, so your team keeps the simplicity without losing track of the data Basecamp itself doesn't hold.
What We Build on Top of Basecamp
Basecamp doesn't do time tracking, invoicing, or a sales pipeline, and that's a deliberate choice, not a gap someone forgot to fill. For agencies and service businesses billing by the hour or by project, that means time and billing live in a separate tool entirely, usually reconciled by hand once a month. We build the sync that connects a completed Basecamp to-do to the time-tracking or invoicing tool that's actually billing the client, so nobody's matching two systems manually at month's end.
Basecamp's client-access features let customers see progress and leave comments directly, which is genuinely useful. What it doesn't do is act on that comment anywhere else. A client approval or a flagged issue inside Basecamp often needs to trigger something in a different system, a status update in your CRM, a task somewhere else entirely, and that handoff is custom work we build on top of the account.
Because Basecamp isn't a CRM, it won't track leads, deals, or a sales pipeline on its own. We connect it to whichever CRM your sales team already uses, so project history and account context don't end up split across two tools that never talk to each other.
Basecamp has its own API and webhooks, which is what most of this gets built on. Basecamp doesn't ship with the breadth of native integrations bigger platforms do, so a custom connection is usually the only real option once you need it talking to something outside Basecamp itself.
A Real-World Scenario: Small Design Studio Billing by the Project
Ten active client projects in Basecamp, hourly time tracked in a separate tool, invoicing handled manually once a month.
Before
Client work and approvals all live in Basecamp, but hours are logged in a separate time-tracking app with no connection back to it. Every month, someone cross-references completed to-dos in Basecamp against logged hours before a single invoice can go out, a task that eats most of a day across ten clients.
After
Hours logged against a Basecamp project sync automatically to the matching client's draft invoice as the work happens. Completed to-dos and approved deliverables are already accounted for by the time month-end rolls around, so invoicing takes an hour instead of a day.
Running client work through Basecamp and still reconciling hours by hand?
Tell us what happens the moment a Basecamp to-do gets checked off or a client leaves a comment, does anything useful happen automatically, or does someone have to notice and act on it manually? We'll work out what's worth wiring up. And if Basecamp isn't where the real bottleneck sits, that's fine too. The same question is worth asking about anything else piling up by hand in the business.
Let's talk