n-Drip Automates the Workflow. It Still Only Knows What Your Store Tells It.
Drip is an email and SMS marketing platform built for ecommerce brands, with a visual workflow builder, on-site behavior tracking, and revenue attribution reporting layered on top of standard campaigns. It's good at acting on what it can see: a purchase, an abandoned cart, a tag someone picked up from browsing your site. What it can't see is anything that lives outside your store platform's own data, and that's usually where the best automation ideas actually are. We build the connections that put that other data in front of Drip.
What We Build on Top of Drip
Drip's own integrations with Shopify, WooCommerce, and a handful of other ecommerce platforms cover the obvious case well: a purchase or an abandoned cart triggers a workflow, and the on-site tracking snippet picks up browsing behavior to feed into tags and segments. That's most of what a DTC brand needs out of the box.
It stops covering things the moment the relevant data lives somewhere Drip was never connected to: a loyalty program running on its own platform, a wholesale order that came in through a sales rep instead of the storefront, a support ticket that means this isn't the week to send someone a promotional blast.
We build that missing connection in both directions. Data from another system, loyalty tier, wholesale status, an open ticket, feeds into Drip's tags and segments, so a workflow can actually account for it. And actions inside a Drip workflow, a reward triggering, a flag going up for a rep, push back out to whichever system owns that process.
For a brand running more than one sales channel, or a storefront Drip doesn't have a packaged connector for, that sync is usually the real gap, not the workflow logic itself. Drip can build a genuinely sophisticated automation once it has the right inputs; the inputs are the part that's usually missing.
What That Looks Like in Practice
Loyalty and wholesale data in the mix
Loyalty tier or wholesale account status from another system feeds into Drip's tags, so a VIP workflow fires on more than just order count.
Support-aware sending
An open support ticket holds a customer out of a promotional send automatically, instead of a complaint turning into a coupon email twenty minutes later.
Actions that reach past the workflow
A Drip automation finishing can log a note in your CRM, update a loyalty balance, or flag an account for a rep, not just mark a tag inside Drip itself.
Custom storefront sync
Running a sales channel without a packaged Drip connector? We build the order and customer sync so it behaves the way the native Shopify integration would.
Running Drip and know there's a smarter workflow buried behind data it can't see?
Tell us what that workflow needs to know that Drip currently can't see: a loyalty flag, a wholesale account, an open support ticket. We'll walk through what building that connection would look like. And if Drip's workflows aren't actually where the friction is, that's fine too. We build on top of whatever's actually manual in your business, same deal whether that's email or something else entirely.
Let's talk