n-frames

Braze can message a customer the moment they act. Does it know what they actually did?

Braze is a customer engagement platform built around cross-channel messaging, push notifications, email, SMS, and in-app messages, orchestrated through visual customer journeys (Braze calls them Canvases) that react to user behavior in something close to real time. We connect Braze to the systems that hold your real customer, order, and account data, so a journey triggers on what actually happened, not on a data sync that ran six hours ago.

What we build on top of Braze

Real-time triggers from your own systems. Braze is built for speed, a Canvas can react within seconds of an event hitting it, but only if that event actually reaches Braze when it happens. We wire the webhook or API call from your order system, billing platform, or app backend so a shipped order or a lapsed subscription fires the right journey immediately.

User profiles that reflect reality. A Canvas branching on loyalty tier or purchase history is only as accurate as the data behind it. We build the sync that keeps Braze's user profiles current against your CRM or backend, instead of relying on a batch export that's already out of date by the time a campaign checks it.

Engagement flowing back where your team actually works. A push open or an in-app click sitting only inside Braze's dashboard doesn't help your support or sales team. We sync engagement and conversion events back into your CRM or analytics warehouse so the rest of the business sees the same signal Braze does.

A few concrete examples

Journeys triggered by real events

An order shipping or a trial about to expire in your billing system fires the matching Braze Canvas the moment it happens, instead of waiting on the next scheduled data import.

Profiles that stay current

Loyalty tier, account status, or last purchase updates in Braze as soon as it changes in your backend, so a journey branching on that field is never working off stale information.

Engagement data your CRM can actually see

Push opens, email clicks, and in-app conversions from Braze land on the contact record in whatever CRM your sales or support team already uses, without anyone logging into Braze to check.

What's your Braze journey actually missing?

Tell us what a Canvas should know about a customer that it doesn't right now, and we can tell you which system holds that answer.

Let's talk

Running Braze and still exporting customer data into it by hand?

Tell us what should trigger a journey in your business and where that event actually lives, your app, your order system, somewhere else entirely. That's usually enough to scope the first connection worth building. And if Braze isn't where the real gap is, we automate whatever's manual anywhere else in your stack too.

Let's talk

Frequently Asked Questions

What is Braze used for?+
Braze is a customer engagement platform used to run push notification, email, SMS, and in-app messaging campaigns across mobile and web, built around visual journeys (Canvases) that trigger and branch based on what a user actually does.
Is Braze a CRM?+
No. Braze holds user profiles and behavioral event data for the purpose of messaging people, but it doesn't manage sales pipelines or deals the way a CRM does. Most teams run Braze alongside a CRM and connect the two, which is the kind of sync we build.
Is Braze a CDP?+
It has customer-data-platform-style features, unified user profiles built from behavioral events across channels, but Braze itself describes it as a customer engagement platform first. Whether it covers what you'd need from a dedicated CDP depends on how much of your data already lives somewhere Braze can reach.
How much does Braze cost?+
Braze doesn't publish flat public pricing; it quotes based on your audience size and which channels and features you use. Check directly with Braze for current numbers, since we don't sell or resell the license, we build the integrations around whatever plan you're on.
What are good alternatives to Braze?+
Klaviyo and Iterable are the two most common comparisons, each with a different balance of pricing, e-commerce depth, and mobile-app focus. That decision is yours to make; once it's made, we're the ones who wire it into everything else your business runs on.
Can Braze connect to Salesforce?+
Braze has documented ways to exchange data with Salesforce, syncing contact and engagement data between the two. Setting that up well, so the data that actually matters flows both directions without manual exports, is usually where the real work is.

Let's talk

Tell us the one thing your team does manually that eats up time. We read every message and reply within a day.