n-frames

Iterable can send across email, push, SMS, and in-app. Is it sending on data that's actually current?

Iterable is a cross-channel marketing and customer engagement platform: email, push notifications, SMS, and in-app messages, triggered off user behavior and segmented audiences inside one workflow builder. We connect Iterable to the systems that actually hold your customer and order data, your CRM, your app backend, your e-commerce platform, so campaigns send on what's true right now instead of whatever Iterable last synced.

What we build on top of Iterable

Live data feeding the user profile. Iterable's workflows are only as good as the data behind them. We build the sync that keeps Iterable's user profiles current with purchase history, subscription status, or account tier pulled straight from your CRM or backend, instead of a nightly batch job that's stale by the time a campaign fires.

Triggers from outside Iterable. A workflow that waits for "order shipped" or "subscription about to renew" needs that event to actually reach Iterable the moment it happens. We wire the webhook or API call from your order system, billing platform, or app backend so the trigger fires in real time, not on a delayed import.

Engagement data flowing back out. A campaign open or click sitting only inside Iterable isn't useful to your sales or support team. We sync engagement and conversion events back into your CRM or analytics warehouse so the rest of the business sees the same picture Iterable does.

A few concrete examples

Profiles synced on a real schedule

A customer's plan tier, last purchase, or account status updates in Iterable the moment it changes in your backend, not whenever the next scheduled data import happens to run.

Journeys triggered by real events

An order shipping, a trial expiring, a subscription lapsing in your billing system fires the matching Iterable journey immediately, instead of a batch job picking it up hours later.

Campaign results back in your CRM

Email opens, push engagement, and conversions from Iterable land on the contact record in your CRM, so sales and support see campaign activity without logging into Iterable themselves.

What data is your Iterable workflow actually missing?

Tell us what a campaign should know that it doesn't right now, and we can tell you which system actually holds that answer.

Let's talk

Running Iterable and still exporting data into it by hand?

Tell us what triggers a campaign in your business right now, and where that event actually lives, your app, your billing system, somewhere else entirely. That's usually enough to scope what's worth connecting. And if Iterable isn't where the real gap is, we automate whatever's manual anywhere else in your stack too.

Let's talk

Frequently Asked Questions

What is Iterable used for?+
Iterable is a cross-channel engagement platform companies use to run email, push notification, SMS, and in-app messaging campaigns from one workflow builder, segmenting audiences and triggering sends off user behavior rather than sending the same blast to everyone.
Is Iterable a CRM?+
No. Iterable stores user profiles and behavioral data for the purpose of messaging them, but it isn't built to manage sales pipelines, deals, or support cases the way a CRM is. Most businesses run Iterable alongside a real CRM and connect the two, which is exactly the kind of sync we build.
Where do I log into Iterable?+
At app.iterable.com, with the credentials or SSO setup your organization configured. If you're not sure which workspace you belong to, check the invite email from when your account was created.
How much does Iterable cost?+
Iterable doesn't publish flat public pricing; it quotes based on contact volume and the channels and features you need. Check directly with Iterable for current numbers, since we don't sell or resell the license, we build the integrations around whatever plan you're on.
What are good alternatives to Iterable?+
Braze and Klaviyo both compete in the same cross-channel engagement space, each with a different balance of pricing, mobile-app depth, and e-commerce focus. We don't make that call for you; whichever platform you land on, we build the data connections to the rest of your business on top of it.
Does Iterable have AI features?+
Iterable markets a set of AI-assisted tools built into the platform, things like predictive send-time optimization and content or audience suggestions based on past engagement. Those features work off whatever data Iterable already has, which is the part worth getting right first.

Let's talk

Tell us the one thing your team does manually that eats up time. We read every message and reply within a day.