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Segments built on real account data
CRM fields, order history, or support status feed into Campaign Monitor's lists, so a segment means something more specific than 'opened an email once.'
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Campaign Monitor Builds the Email. It Doesn't Build the Context Behind It.
Campaign Monitor is an email marketing platform built around a drag-and-drop template builder, list segmentation, and automated customer journeys, with an API and SMTP layer for sending from your own systems. It's a solid tool for designing and sending a campaign. What it doesn't do by default is know much about a customer beyond whatever fields you've synced into a list, which is usually a lot less than what actually lives in your CRM, your order system, or wherever your business keeps the details that matter. We build the connections that close that gap.
It knows only the fields synced into a list, a fraction of what sits in your CRM and order system.
Got a Campaign Monitor problem? Let's solve it →What We Build on Top of Campaign Monitor
Campaign Monitor's own integrations cover the common marketing stack reasonably well, and its API is open and documented enough to build on directly. The gap usually isn't technical access, it's that nobody's connected the specific systems your business actually runs.
We pull real account and order data, CRM fields, purchase history, support status, into Campaign Monitor's lists and segments, so a journey can branch on something real instead of just an email-open from three campaigns ago.
It runs both directions. An action taken inside a Campaign Monitor journey, a signup completing, a re-engagement offer claimed, can push back out to a CRM like Salesforce, so sales and marketing are working from the same picture of a contact instead of two separate ones.
For a business sending transactional email through Campaign Monitor's API, order confirmations, account notices, alongside its marketing campaigns, we make sure that integration gets built once, properly, instead of improvised separately by whoever needed it first.
What That Looks Like in Practice
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Journeys that sync back to your CRM
An action inside a customer journey updates Salesforce or your CRM automatically, instead of someone exporting a list later to catch up.
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Transactional email on the same account
Order confirmations and account notices send through Campaign Monitor's API alongside your marketing campaigns, built once instead of patched together per request.
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Template and account governance
Running multiple brands or senders through one account? We set up the structure so templates and sending reputation stay separated correctly.
One of our recent projects
Professional Association
Campaign Monitor lists built from membership data.
The problemSegments are opened-an-email-once lists, because the membership data lives in a database Campaign Monitor can't see.
CRM fields, event history and support status feed the lists. A segment can mean lapsed members who attended last year.
More on Campaign Monitor
What we build on top of specific parts of Campaign Monitor.
Let's talk
Running Campaign Monitor and sending to lists that don't know much about the people on them?
Tell us what's missing from your segments: CRM data, order history, support status, whatever Campaign Monitor isn't syncing today. We'll lay out what wiring that up would actually involve. And if email isn't actually where the gap is, that's fine too. The same question applies to anything else manual in your business, not just one marketing tool.
Let's talk →Questions people ask
What is Campaign Monitor?
An email marketing platform built around a drag-and-drop template builder, list segmentation, and automated customer journeys, with an API and SMTP sending layer for developers who want to trigger email from their own systems. It's used by marketing teams and agencies for both design-heavy campaigns and ongoing automation.
How much does Campaign Monitor cost?
Pricing is based on list size and which tier of features you need, with higher tiers adding more automation and reporting. Exact numbers change often enough that campaignmonitor.com/pricing is the source to trust. We don't sell Campaign Monitor or get paid based on which plan you're on; we build on top of whichever one you're already running.
Does Campaign Monitor have an API?
Yes, a documented REST API that covers sending transactional email, managing lists and subscribers, and triggering automated journeys from outside events. That API is what most custom integration work, including what we build, actually runs on.
Does Campaign Monitor have email templates?
Yes, a library of pre-built, customizable templates alongside the drag-and-drop builder for designing your own from scratch. For a business running multiple brands or senders, keeping those templates and the account structure organized is usually worth setting up deliberately rather than improvising.
Campaign Monitor vs Mailchimp, what's the difference?
Both are general-purpose email marketing platforms with similar core features: templates, automation, segmentation. Campaign Monitor has historically leaned toward stronger design tools and a reputation with agencies; Mailchimp has leaned toward a broader free tier and a wider app ecosystem. For most businesses already running one, the platform itself matters less than whether it's actually connected to the systems holding your real customer data.
Are there good alternatives to Campaign Monitor?
Mailchimp, Klaviyo, and Omnisend all compete in some part of the same space, though Klaviyo and Omnisend lean more ecommerce-specific than Campaign Monitor does. Which one fits best depends more on your list size and use case than any one tool being universally better. We don't sell or recommend any of them; we build on top of whichever one you're already running.
What does Campaign Monitor integrate with?
Campaign Monitor has native integrations for common e-commerce and CRM platforms. Pulling in data from a system outside that list, like a Google Sheet feeding a signup list automatically, is custom integration work, which is what we build.