n-Marketo scores your leads. Does the score actually reach the rep?
Adobe Marketo Engage is an enterprise marketing automation platform built for B2B: nurture programs, lead scoring, email and landing pages, all designed to hand off qualified leads to a sales team. We build the automation that carries that handoff the rest of the way, so a lead crossing your score threshold turns into something a rep actually sees and acts on, not a number sitting in a Marketo field.
What We Build on Top of Marketo
Marketo's own Salesforce sync handles the standard case well: leads, contacts, and campaign membership flow between the two systems on a short interval, and Sales Insight surfaces Marketo activity right inside the Salesforce record. Here's exactly what that native sync covers, and where it stops →
Past Salesforce specifically, the same gap shows up anywhere Marketo's view of a lead is missing context it needs to score or route correctly: whether that account is already a customer, whether there's an open support ticket, whether a contract renews in 30 days. None of that lives in Marketo natively, and none of it factors into a score or a nurture track unless something pulls it in.
The handoff itself is the other common gap. A lead crossing a score threshold or finishing a program updates a field in Marketo. Whether that actually becomes a task assigned to the right rep, an alert in Slack, or a note on the account record in whatever CRM your sales team runs, Salesforce or otherwise, is custom work, not something the score change does on its own.
Marketo's REST API is solid and well documented, which is why most of this is a matter of building the connection rather than waiting for a native integration to exist or to cover a case this specific.
What That Looks Like in Practice
A score that becomes a task, not just a field
A lead crosses your hot-score threshold and a task lands on the right rep's desk with the nurture context attached, instead of sitting in a dashboard someone has to remember to check.
Account context Marketo never had
Billing status, support history, or renewal dates pulled in from your CRM or billing system so scoring and routing reflect the real account, not just campaign activity.
A sync that works for your actual CRM
If Salesforce isn't the CRM your sales team runs, the native connector doesn't apply. We build the bridge against whatever system you're actually using instead.
Programs that trigger real action
A program completion or status change fires off a notification, a task, or an update in a system outside Marketo entirely, not just a status flag inside it.
Running Marketo and still checking a dashboard to see who's hot enough to call?
Tell us what's supposed to happen the moment a lead crosses your score threshold or a program wraps up, and what actually happens instead. We'll map out what's genuinely worth wiring together. And if Marketo isn't where the real gap is, that's fine too, we build on whatever's actually slowing your team down.
Let's talk