n-Brevo can send the email and the text. Who tells it when to?
Brevo, formerly Sendinblue, bundles email and SMS campaigns, a transactional email API, automation workflows, and contact management into one platform, aimed at small and mid-size businesses that don't want three separate tools stitched together. We connect it to the systems that actually generate the events it should react to, an order, a sign-up, an account change, so a send happens because something real occurred, not just because a contact joined a list.
What We Build on Top of Brevo
Brevo's own Automation workflows can branch on things like email opens, link clicks, and list or attribute changes, which covers plenty of straightforward nurture logic without any custom work.
What it can't see is anything happening outside Brevo: an order completed in your store, an invoice status in your accounting system, a support ticket closing. Any workflow that needs to branch on a real event in another system needs a bridge into it.
Brevo's transactional email API is built for exactly this, order confirmations, receipts, password resets, sent the moment something happens rather than on a campaign schedule. Plenty of businesses still rely on a default template from their e-commerce platform instead of firing Brevo directly off their own system's event, which is where most of the gap actually is.
Contact attributes drift the same way everywhere else: plan tier, last purchase date, loyalty status, all useful for segmentation, all stale the moment they change in a system Brevo never hears from.
What That Looks Like in Practice
Transactional sends tied to the real event
An order confirmation or receipt fires through Brevo's API the moment an order posts in your store or invoicing system, not off a generic default neither system is actually watching.
Workflows that can see outside Brevo
An automation step branches on account status, contract renewal, or support history pulled in from your CRM or billing system, context Brevo doesn't have on its own.
Attributes that stay current
Plan tier, last purchase, and other segmentation fields update automatically as a contact's status changes elsewhere, instead of drifting until someone notices.
Campaign data your team can use
Opens, clicks, and SMS replies land in the CRM, so a rep has that context before reaching out.
Running campaigns or transactional email through Brevo and still triggering sends by hand?
Tell us what event should actually set off a Brevo send, an order, a status change, a sign-up somewhere else entirely. We'll work out what's worth wiring directly into Brevo's API and what already runs fine on its own. And if Brevo isn't where the real friction is, that's fine too, the same question applies to anything manual in your business.
Let's talk