What we do
Tools
Industries
Legal & Law FirmsLess admin per case, faster billing, and no missed deadlinesHealthcare & PracticesFewer no-shows, cleaner records and billing that gets paidHome & Field ServicesQuotes out faster, jobs billed the same day, fewer callbacksManufacturingFewer production errors, accurate costing and on-time ordersWholesale & DistributionOrders flow in on their own, with stock numbers you can trustConstruction & ContractorsTighter job costs, faster change orders and subs paid on timeReal Estate & Property MgmtFaster lead response, less paperwork and happier owners and tenantsE-commerce & RetailMore orders shipped right the first time, fewer returns and refundsLogistics & FreightFewer delays, accurate tracking and invoices that go out on timeProfessional ServicesMore billable hours captured, faster onboarding and cleaner invoicesFinancial Services & InsuranceFaster onboarding, fewer compliance gaps and smoother renewalsHospitality & RestaurantsSmoother service, tighter inventory and less wasted laborNonprofitsMore of every dollar goes to the mission, with reporting that takes minutesEducation & TrainingLess admin per student and families who always know where things standAutomotive & DealershipsFaster follow-up, fuller service bays and fewer lost leadsStaffing & RecruitingFaster placements, error-free payroll and quicker client invoicingVeterinary & Pet CareFewer missed reminders, cleaner records and billing that gets paid
Department
OperationsYou see the inefficiency every day. We build the systems that make it go away.SalesEverything your reps need, right inside the CRM. More time selling, less time searching.FinanceStop chasing data across systems. Your accounting connected to everything else.Customer ExperienceSelf-service portals so customers help themselves, on their own time.MarketingKnow who is engaging, who is at risk and where the opportunities are.Supply ChainOrders, suppliers, stock and shipments in sync, so you see problems before your customers do.WarehousePicks, packs and stock counts that update every system without anyone retyping them.HR & PeopleHiring, onboarding and payroll data moving between systems, so your people team stops chasing forms.ProcurementRequests, approvals and purchase orders that route themselves and match what was actually bought.
How we workLet's talk →
Home/Brevo

Brevo can send the email and the text. Who tells it when to?

Brevo, formerly Sendinblue, bundles email and SMS campaigns, a transactional email API, automation workflows, and contact management into one platform, aimed at small and mid-size businesses that don't want three separate tools stitched together. We connect it to the systems that actually generate the events it should react to, an order, a sign-up, an account change, so a send happens because something real occurred, not just because a contact joined a list.

Where Brevo stops

It can send the email and the text, but nothing tells it when to.

Got a Brevo problem? Let's solve it →

What We Build on Top of Brevo

Brevo's own Automation workflows can branch on things like email opens, link clicks, and list or attribute changes, which covers plenty of straightforward nurture logic without any custom work.

What it can't see is anything happening outside Brevo: an order completed in your store, an invoice status in your accounting system, a support ticket closing. Any workflow that needs to branch on a real event in another system needs a bridge into it.

Brevo's transactional email API is built for exactly this, order confirmations, receipts, password resets, sent the moment something happens rather than on a campaign schedule. Plenty of businesses still rely on a default template from their e-commerce platform instead of firing Brevo directly off their own system's event, which is where most of the gap actually is.

Contact attributes drift the same way everywhere else: plan tier, last purchase date, loyalty status, all useful for segmentation, all stale the moment they change in a system Brevo never hears from.

What That Looks Like in Practice

01

Transactional sends tied to the real event

An order confirmation or receipt fires through Brevo's API the moment an order posts in your store or invoicing system, not off a generic default neither system is actually watching.

02

Workflows that can see outside Brevo

An automation step branches on account status, contract renewal, or support history pulled in from your CRM or billing system, context Brevo doesn't have on its own.

03

Attributes that stay current

Plan tier, last purchase, and other segmentation fields update automatically as a contact's status changes elsewhere, instead of drifting until someone notices.

04

Campaign data your team can use

Opens, clicks, and SMS replies land in the CRM, so a rep has that context before reaching out.

What this looks like in practice

Online Furniture Retailer

Brevo for marketing and order emails.

The problemOrder confirmations go out as generic default messages, because wiring a custom one to the store was never worth the effort.

An order posting in the store fires a branded confirmation through Brevo's API with the right details. Customers get what they expect.
Fix mine →
Let's talk

Running campaigns or transactional email through Brevo and still triggering sends by hand?

Tell us what event should actually set off a Brevo send, an order, a status change, a sign-up somewhere else entirely. We'll work out what's worth wiring directly into Brevo's API and what already runs fine on its own. And if Brevo isn't where the real friction is, that's fine too, the same question applies to anything manual in your business.

Let's talk →

Questions people ask

Is Brevo the same thing as Sendinblue?

Yes. Sendinblue rebranded to Brevo in 2023 after expanding past email into SMS, chat, and CRM features. It's the same company and platform under a new name, not a different product.

Is Brevo any good?

Reviews run generally positive, especially from small businesses that want email, SMS, and basic CRM features without enterprise pricing. The common complaints we see have less to do with sending itself and more with the automation workflow builder running out of logic once a business needs branching based on data Brevo doesn't have natively, which is usually where custom automation picks up.

Does Brevo have an API for transactional email?

Yes, a dedicated transactional email API alongside its marketing campaign tools, built for things like order confirmations, password resets, and receipts that need to go out the moment something happens rather than on a campaign schedule.

Does Brevo include marketing automation?

Yes, Brevo's own Automation workflows can branch on email opens, clicks, and contact attribute or list changes. They can't see anything happening outside Brevo itself, an order in your store or a status change in your CRM, without a custom connection.

Can I use Brevo for newsletters, or do I need my own templates?

Brevo has a built-in drag-and-drop template builder, so you're not required to bring your own design. If you already have custom HTML templates, those work too.

Does Brevo handle email automation beyond simple campaigns?

Brevo's built-in automation covers common flows, welcome series, cart abandonment, triggered off its own data. Automations that need to react to something happening outside Brevo, an order, a support ticket, a subscription event, are custom integration work, which is what we build.

Let's talk

Tell us the one thing your team does manually that eats up time. We read every message and reply within a day.