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Marketing

Know who's engaged before you hit send.

Need better data on customer behavior? We can pipe CRM and portal usage data into your marketing tools. Know which customers are engaging, which are at risk, and where the opportunities are - without asking sales for a spreadsheet.

2manual handoffs
0automated
EXPORT CSVPASTE NUMBERSEmail toolcampaignsStore + CRMcustomersReportsresults
Your people are doing the work of connectors.

Carrying data from one system to the next by hand is slow, error-prone and costly, and it isn’t what they’re here for. It’s not a people problem. It’s a plumbing problem.

What This Looks Like

Marketing teams need data. But most of the valuable data lives outside the marketing platform - in the CRM, the e-commerce system, the support desk, customer portals, and accounting software.

We connect that data to your marketing tools:

One of our recent projects

Supplements Brand

Klaviyo flows on a Shopify store.

The problemAn abandoned-cart reminder fires for a product that sold out an hour earlier, and the customer clicks through to nothing.

The flow checks real inventory before it sends. Reminders only go out for products a customer can actually buy.

A day with and without the busywork

Same people, same tools. The difference is who carries the data.

Without usWith us
9:00

Without usThe segment is a CSV exported last month.

With usSegments updated as customers did things.

11:00

Without usA promo goes to someone who just bought.

With usThe purchase suppressed the promo automatically.

1:30

Without usSales asks which leads are hot.

With usA score crossing the threshold created a task.

4:00

Without usReporting means pasting from four dashboards.

With usSource, spend and revenue rolled up in one view.

What We Connect

01

Purchase behavior for segmentation

Customer purchase behavior from your e-commerce platform or order system flows into your email marketing tool for segmentation

02

Portal usage for lead scoring

Portal usage data - who's logging in, what they're viewing, what actions they're taking - syncs to your CRM for lead scoring

03

Support signals for retention

Support ticket data from Zendesk or Freshdesk flags at-risk customers for retention campaigns

04

Sales data for upsell targeting

Sales data from your CRM identifies upsell opportunities and high-value customers for targeted outreach

05

Engagement metrics for automation

Account status and engagement metrics from across your systems feed into marketing automation for smarter campaigns

You're no longer marketing based on who opened an email. You're marketing based on who's actually buying, using your products, and engaging with your business.

Let's talk

Market smarter, not louder

Get the data you need to know who to talk to and when.

Let's talk →

Let's talk

Tell us the one thing your team does manually that eats up time. We read every message and reply within a day.