Purchase behavior for segmentation
Customer purchase behavior from your e-commerce platform or order system flows into your email marketing tool for segmentation
Need better data on customer behavior? We can pipe CRM and portal usage data into your marketing tools. Know which customers are engaging, which are at risk, and where the opportunities are - without asking sales for a spreadsheet.
Carrying data from one system to the next by hand is slow, error-prone and costly, and it isn’t what they’re here for. It’s not a people problem. It’s a plumbing problem.
Marketing teams need data. But most of the valuable data lives outside the marketing platform - in the CRM, the e-commerce system, the support desk, customer portals, and accounting software.
We connect that data to your marketing tools:
Klaviyo flows on a Shopify store.
The problemAn abandoned-cart reminder fires for a product that sold out an hour earlier, and the customer clicks through to nothing.
The flow checks real inventory before it sends. Reminders only go out for products a customer can actually buy.
Same people, same tools. The difference is who carries the data.
Without usThe segment is a CSV exported last month.
With usSegments updated as customers did things.
Without usA promo goes to someone who just bought.
With usThe purchase suppressed the promo automatically.
Without usSales asks which leads are hot.
With usA score crossing the threshold created a task.
Without usReporting means pasting from four dashboards.
With usSource, spend and revenue rolled up in one view.
Customer purchase behavior from your e-commerce platform or order system flows into your email marketing tool for segmentation
Portal usage data - who's logging in, what they're viewing, what actions they're taking - syncs to your CRM for lead scoring
Support ticket data from Zendesk or Freshdesk flags at-risk customers for retention campaigns
Sales data from your CRM identifies upsell opportunities and high-value customers for targeted outreach
Account status and engagement metrics from across your systems feed into marketing automation for smarter campaigns
You're no longer marketing based on who opened an email. You're marketing based on who's actually buying, using your products, and engaging with your business.
Get the data you need to know who to talk to and when.
Let's talk →