Shippo Prints the Label. We Automate Everything Around It.
Shippo is a shipping API and dashboard that compares rates across carriers like USPS, UPS, FedEx, and DHL, then generates discounted labels, tracking numbers, and customs paperwork for international orders. Most businesses run it as the backend other software talks to, not a tool someone opens by hand. We build the logic that decides when a label gets created, what happens after it ships, and where that tracking information needs to end up.
What We Build on Top of Shippo
Shippo's own API is built for exactly this kind of integration, which is what makes custom automation possible in the first place rather than something bolted on afterward. We use it to trigger label creation the moment an order actually needs one, a sale on your storefront, a job marked ready in your fulfillment queue, instead of someone opening a dashboard and picking a carrier by hand for every order.
Rate shopping across carriers is one of Shippo's core jobs, but the rule for which carrier wins shouldn't always be "cheapest." We build the logic that factors in what Shippo can't see on its own: delivery deadlines tied to a customer promise, a fragile item that needs a specific carrier, international orders that need extra lead time for customs.
Once a label prints and a tracking number exists, that information is useful to more than just the shipment itself. We route it to the systems that need to know: an order status update in your store, a tracking link in the confirmation email, a note on the support ticket so an agent isn't asking the customer to check their inbox.
For businesses shipping internationally, Shippo handles customs documentation, but the accuracy of that paperwork depends on product data that often lives somewhere else entirely, a catalog, an inventory system, a spreadsheet someone maintains by hand. We connect that source data directly into the shipment so customs forms are right the first time, not corrected after a package gets held.
A Real-World Scenario: Handmade Goods Seller Shipping to 20+ Countries
Orders from a Shopify storefront and a wholesale portal, Shippo handling label purchasing and customs docs.
Before
Someone opens the Shippo dashboard several times a day, checks which orders are new, picks a carrier for each one by hand, and fills in customs values from memory or a half-updated spreadsheet. International orders that get the customs form wrong sit in a foreign customs office for a week before anyone finds out why.
After
A label gets created automatically the moment an order is marked ready, with the carrier chosen based on destination and delivery promise, and customs values pulled straight from the product catalog instead of someone's memory. Tracking numbers land in the order system and the confirmation email without anyone touching Shippo directly.
Running Shippo and still deciding carriers and customs values by hand?
Tell us where a person is still standing between an order and a printed label, and what that decision actually depends on. We'll scope what it takes to make that decision automatic instead of manual. And if Shippo isn't where the real friction lives, that's fine too, the same question applies anywhere else in the business a person is doing what software could.
Let's talk