n-Salesloft runs your outreach. What happens to that data everywhere else?
Salesloft is a sales engagement platform: multi-step outreach cadences across email, calls, and social touches, plus a dialer, email tracking, and rep-level activity data, built for teams that need a structured, repeatable way to work a list of prospects. It's built to run alongside your CRM, not replace it. We build what sits between Salesloft and the rest of your stack, so activity in a cadence actually updates the deal record it belongs to, and the deal record actually feeds back into the cadence.
What We Build on Top of Salesloft
Past the native sync: Salesloft connects natively to Salesforce and HubSpot, but that native sync covers the general case, basic activity logging and a handful of standard fields. We build the custom field mapping and business logic it doesn't, so a reply in a cadence updates the specific field your process actually tracks, not just a generic activity log entry.
Cadence enrollment on your own rules: a lead that meets a specific criteria, territory, lead score, product interest, gets enrolled in the right cadence automatically from your CRM or marketing tool, instead of a rep manually adding people one at a time.
Handoffs that trigger themselves: a prospect replies or books a meeting in Salesloft, and that kicks off the next step elsewhere, a deal created in your CRM, an alert sent to the account owner, a calendar invite confirmed, without a rep needing to notice and act on it.
Reporting across systems: we combine Salesloft activity data, calls made, emails sent, reply rates, with your CRM pipeline and closed-revenue numbers, so you can see which cadences actually produce deals, not just which ones produce activity.
A Real-World Scenario: B2B SaaS Sales Team
12 SDRs working cadences in Salesloft, Salesforce as the system of record.
Before
The native Salesforce sync logs most of the basic activity, but nothing ties a reply or a booked meeting back to which specific cadence or campaign it came from. Each week, the sales manager pulls a Salesloft report and a Salesforce report separately and reconciles them by hand to see what's actually working.
After
Cadence and campaign source get written straight into Salesforce the moment a step completes, so one Salesforce report shows cadence performance next to real pipeline and closed revenue. The weekly reconciliation disappears.
More on Salesloft
Deeper write-ups on specific parts of Salesloft and what we build around each one.
Running outreach through Salesloft and still reconciling it against your CRM by hand?
Tell us where Salesloft and your CRM disagree, or where someone's stitching two reports together to answer a question either system should answer on its own. We'll figure out what's worth wiring together. And if the real gap isn't between Salesloft and your CRM, that's fine too, we automate whatever's manual in your business, not just sales engagement.
Let's talk