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Audience segments that stay current on their own
Contacts get tagged based on real order and account data pulled from wherever it actually lives, not just what a native connector happens to see.
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Mailchimp
Send the right Mailchimp email the moment something happens in your business.
Mailchimp is the email marketing platform most small businesses already have running: audiences, campaigns, and built-in automations for welcome series, abandoned carts, and the rest. We connect Mailchimp to the order, CRM, and customer data living in your other systems, so a segment or automation stays current on its own instead of someone exporting a list every week.
Audiences go stale because orders, CRM changes and customer data in other systems don't flow back.
Got a Mailchimp problem? Let's solve it →What we build on top of Mailchimp
Mailchimp connects natively to Shopify, WooCommerce, and a handful of other storefronts, pulling in purchase history so you can build segments around what someone actually bought. Those native connectors cover a standard setup well. They stop covering it the moment your order data lives somewhere else, a custom checkout, a wholesale ordering system, a point-of-sale that isn't on Mailchimp's supported list. We build that sync so Mailchimp's tags and segments reflect your real order data, not just whatever a supported platform happens to send over.
If your contact and deal data lives in a CRM Mailchimp doesn't talk to directly, we keep records, tags, and lifecycle stage in sync both ways. A deal closing or a customer getting flagged somewhere else should update who's in which Mailchimp audience without anyone maintaining two separate contact lists by hand.
Mailchimp's own automations trigger off things that happen inside Mailchimp: a signup, a click, a purchase on a connected store. We build triggers off things that happen outside it, a support ticket closing, a subscription renewing, an invoice getting paid, so the right email goes out the moment the real event happens instead of whenever someone remembers to check.
What we've built on top of Mailchimp
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Automations triggered by real events, not just email behavior
An invoice getting paid, a support ticket getting resolved, a subscription renewing, each one can kick off the right Mailchimp automation on its own, no manual send required.
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What's not making it into your Mailchimp segments cleanly?
Tell us where your order or customer data actually comes from and where it's falling through.
What this looks like in practice
Specialty Coffee Roaster
Mailchimp newsletters, orders in a separate store system.
The problemSegments are built by exporting customers from the store and importing a CSV, so a list is stale the day after it's made.
Contacts are tagged from real order and account data as it changes. Segments like repeat buyers and lapsed customers stay current on their own.
More on Mailchimp
What we build on top of specific parts of Mailchimp.
Let's talk
Running Mailchimp and still exporting a spreadsheet to update your segments?
Tell us where your contact and order data actually lives and what's making your segments go stale between updates. We build the sync that keeps Mailchimp current without someone remembering to run an export. And if Mailchimp isn't where the real friction is, that's fine too, we automate whatever's manual anywhere in your business.
Let's talk →Questions people ask
Where do I find my Mailchimp API key?
Account settings → Extras → API keys. You'll need it any time we or another tool connects to Mailchimp programmatically, whether that's syncing contacts, pulling campaign data, or triggering a send from an external event.
What is Mailchimp used for?
Mailchimp is primarily an email marketing platform: building audiences, sending campaigns and newsletters, and running built-in automations like welcome series and abandoned-cart reminders. Most plans also include basic landing pages and simple contact tagging. It's built for marketing, not for the order, inventory, or support systems your email list actually reflects. That's the part we connect it to.
Is Mailchimp free?
Mailchimp has a free plan for a limited number of contacts and sends, with paid tiers that add more automation, send volume, and audience size as you grow. Exact limits and pricing change often enough that mailchimp.com is the only source worth trusting for a current number. We don't sell Mailchimp or take a cut of what you pay for it; we build automation on top of whichever plan you're already on.
How does Mailchimp work?
You build an audience (your contact list), design a campaign or automation in Mailchimp's editor, then send it to that audience or a segment of it based on tags, behavior, or purchase history from a connected store. Automations run on triggers Mailchimp can see on its own: a signup, a click, a purchase on a connected platform. Anything it can't see by default needs a connection we build.
Can I send mass emails with Mailchimp?
Yes, that's the core of what it does: campaigns sent to your full audience or a segment of it, with sending limits that scale with your plan. For a one-off blast it's straightforward. For an email that should go out because something happened in another system, that's where automation beyond Mailchimp's own triggers comes in.
How is Mailchimp different from ActiveCampaign?
Mailchimp leans toward straightforward campaign sending with automation layered on top. ActiveCampaign leans toward deeper automation logic with a built-in CRM. We go through the real differences here →