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BoomTown Keeps an ISA Team Qualifying Leads All Day. It Stops There.

BoomTown is built for brokerages running a dedicated ISA team: paid lead gen, a qualification workflow, and routing rules that hand a vetted lead to an agent once it's ready. It's a lead-generation and qualification platform, not a transaction or accounting system, so a deal that closes in BoomTown doesn't touch either one automatically. That's the piece we build.

BoomTown earns its place in larger brokerages because it's built around the ISA model: leads come in from paid campaigns, an inside sales team works and qualifies them against a defined script, and only a ready buyer or seller gets handed to a field agent. For a brokerage running that workflow at volume, it's genuinely purpose-built.

What it isn't built to do is anything downstream of a closed deal. There's no native connection to a transaction management system or to the brokerage's accounting software, so once BoomTown's job is done, the commission tracking and file management start over by hand in a different system.

What We Build on Top of BoomTown

01

Connect a closed deal to the rest of the back office

So the ISA team's work doesn't end in a system nobody else can see.

  • A transaction file created automatically once a BoomTown lead's deal closes, instead of the agent starting it from scratch
  • Commission data posted to accounting the same day a deal closes, not reconstructed later from a closing statement
  • ISA and agent performance reporting that pulls BoomTown activity alongside actual closed-deal revenue, not two separate reports
02

Give BoomTown visibility it lacks on its own

So qualification isn't working blind.

  • Past client and transaction history surfaced on a lead record, so the ISA team knows if they're talking to a repeat client
03

Where does your BoomTown data stop and the spreadsheet start?

Tell us and we'll look at closing that gap.

What this looks like in practice

Brokerage Running a Dedicated ISA Desk

Paid leads qualified in BoomTown, handed to field agents once ready.

The problemISA performance and agent commission revenue live in two systems that never get compared, so nobody can say which lead sources actually close.

Closed-deal revenue flows back to the original BoomTown lead source automatically, so the brokerage can see which paid campaigns are actually worth the spend.
Let's talk

Running an ISA desk on BoomTown but can't tell which lead sources actually close?

Tell us how leads move from BoomTown to a closed file today. We'll show you what connecting the two would surface.

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Questions people ask

What is BoomTown used for?

It's a lead-generation and qualification platform built for brokerages running a dedicated inside-sales-agent (ISA) team: paid lead gen, a qualification script, and routing a ready buyer or seller to a field agent.

Does BoomTown track commissions or closed deals?

Not in the way a transaction or accounting system does. BoomTown tracks the lead and the ISA workflow; what happens after a deal closes is handled elsewhere, usually by hand unless it's connected.

Can you connect BoomTown to our transaction management system?

Yes. We build the link so a closed BoomTown lead opens a file in SkySlope or whatever your brokerage runs, instead of an agent starting it from a blank form.

Is this BoomTown software, or a different product?

We don't sell BoomTown or a competing platform. We build the automation around the BoomTown account your brokerage already runs, connecting it to transaction management and accounting.

Let's talk

Tell us the one thing your team does manually that eats up time. We read every message and reply within a day.