NetSuite covers a lot of ground on its own: general ledger, inventory, order management, and a built-in CRM module. What it doesn't do is connect itself to every other system a growing business runs, a support desk, a specific e-commerce platform, a warehouse tool that predates the NetSuite rollout.
A lot of the integration work we do with NetSuite goes through its SuiteTalk API: pulling order, inventory, or customer data out of NetSuite into another system, or pushing data in from a tool NetSuite was never built to talk to directly.
The other common pattern is internal. NetSuite's approval workflows and saved searches handle a lot, but not every business process maps cleanly onto them. We build the custom logic, scheduled syncs, alerts, and record-triggered automations that NetSuite's standard configuration doesn't cover on its own.
A specific version of that we see often: a business runs NetSuite's order management but relies on a separate specialized tool for route planning, field service, or a particular warehouse. We build the two-way sync that keeps inventory and order status accurate across both without anyone entering the same data twice.