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Legal & Law FirmsLess admin per case, faster billing, and no missed deadlinesHealthcare & PracticesFewer no-shows, cleaner records and billing that gets paidHome & Field ServicesQuotes out faster, jobs billed the same day, fewer callbacksManufacturingFewer production errors, accurate costing and on-time ordersWholesale & DistributionOrders flow in on their own, with stock numbers you can trustConstruction & ContractorsTighter job costs, faster change orders and subs paid on timeReal Estate & Property MgmtFaster lead response, less paperwork and happier owners and tenantsE-commerce & RetailMore orders shipped right the first time, fewer returns and refundsLogistics & FreightFewer delays, accurate tracking and invoices that go out on timeProfessional ServicesMore billable hours captured, faster onboarding and cleaner invoicesFinancial Services & InsuranceFaster onboarding, fewer compliance gaps and smoother renewalsHospitality & RestaurantsSmoother service, tighter inventory and less wasted laborNonprofitsMore of every dollar goes to the mission, with reporting that takes minutesEducation & TrainingLess admin per student and families who always know where things standAutomotive & DealershipsFaster follow-up, fuller service bays and fewer lost leadsStaffing & RecruitingFaster placements, error-free payroll and quicker client invoicing
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OperationsYou see the inefficiency every day. We build the systems that make it go away.SalesEverything your reps need, right inside the CRM. More time selling, less time searching.FinanceStop chasing data across systems. Your accounting connected to everything else.Customer ExperienceSelf-service portals so customers help themselves, on their own time.MarketingKnow who is engaging, who is at risk and where the opportunities are.Supply ChainOrders, suppliers, stock and shipments in sync, so you see problems before your customers do.WarehousePicks, packs and stock counts that update every system without anyone retyping them.HR & PeopleHiring, onboarding and payroll data moving between systems, so your people team stops chasing forms.ProcurementRequests, approvals and purchase orders that route themselves and match what was actually bought.
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Home/Salesloft/Salesloft + Salesforce Integration
Salesloft

Salesloft's Salesforce Integration Covers the Basics. Here's What It Doesn't.

Salesloft connects to Salesforce natively: calls, emails, and cadence activity log back to the lead, contact, or opportunity record, and a handful of standard fields sync in both directions out of the box. That native sync is real and it works. It's also built for the general case, not your sales process specifically. We build the custom field mapping, object logic, and triggers that make Salesloft and Salesforce actually reflect how your team sells.

What the native sync covers, and where it stops

Out of the box, Salesloft logs activity against the record in Salesforce: an email sent, a call logged with notes, a cadence step completed. It maps a handful of standard fields both ways so reps aren't duplicating basic data entry.

It stops being enough the moment your sales process needs something specific: a custom object that doesn't exist in Salesloft's default mapping, a field only your team uses to route leads, a cadence outcome that should update a pipeline status your Salesforce admin built for your process, not a generic one.

At that point, someone's either living with the gap, a rep manually updating the field the sync doesn't touch, or your Salesforce admin is maintaining a pile of workflow rules trying to patch around it. Both work until the day they quietly don't.

What We Build on Top of the Native Sync

01

Custom object and field mapping

Cadence outcomes, call dispositions, and reply data mapped to the specific custom objects and fields your Salesforce setup actually uses, not just the standard activity log.

02

Enrollment triggered from Salesforce, not a rep's memory

A lead hits a status, a score threshold, or a territory assignment in Salesforce, and gets enrolled in the right Salesloft cadence automatically, instead of a rep remembering to add them.

03

Pipeline-aware reporting

One Salesforce report or dashboard that shows cadence activity next to actual opportunity stage and closed revenue, so sales leadership can see whether a cadence worked without toggling between two tools.

04

Two-way status sync

A deal gets marked closed-lost in Salesforce, and the prospect is automatically pulled out of any active Salesloft cadence, instead of continuing to get emails from a rep who has no idea the deal is dead.

Let's talk

Running Salesloft and Salesforce side by side and still patching the gap by hand?

Tell us where the native sync falls short for your process, a field it doesn't touch, a status it doesn't understand, a report your VP keeps asking for that doesn't exist yet. We'll scope exactly what it takes to close it. And if the gap costing you time isn't between these two tools, that's fine too, we automate whatever's manual in your business.

Let's talk →

Questions people ask

Does Salesloft have a native Salesforce integration?

Yes. It logs cadence and call activity to Salesforce records and syncs a set of standard fields both ways without custom work. It's a real, working integration, just built for the general case.

Can Salesloft sync with Salesforce custom objects?

Not out of the box in most setups. The native integration is built around standard objects and fields. Syncing custom objects is the kind of thing that needs purpose-built integration work, which is what we do.

Do I need a Salesforce admin to set up the Salesloft integration?

For the native, out-of-the-box connection, usually just an admin with API access enabled on both sides. For anything beyond standard field mapping, custom objects, triggered enrollment, cross-tool reporting, that is where a dedicated integration project comes in.

Is there a cost to connecting Salesloft and Salesforce?

The native integration itself does not carry a separate fee beyond your existing Salesloft and Salesforce licenses. Custom integration work, the kind that goes beyond the standard sync, gets scoped based on what you actually need built.

Let's talk

Tell us the one thing your team does manually that eats up time. We read every message and reply within a day.