n-Shopify B2B and Wholesale: Native Features vs. Custom Portals
Shopify's native B2B features, company profiles, customer-specific price lists, net payment terms, and a dedicated B2B storefront, ship on Shopify Plus. Merchants on standard plans selling wholesale generally build it themselves: a password-protected collection, a separate price tier, and a lot of manual order handling. Which path fits depends on your plan and how far your wholesale operation has grown past what either option covers out of the box.
What Shopify's native B2B actually includes
Shopify B2B, available on Shopify Plus, gives you company profiles (a business account that can have multiple buyers under it), customer-specific or volume-based price lists, net payment terms instead of pay-at-checkout, and a storefront experience built for business buyers rather than retail shoppers. It's a real step up from the password-protected-collection workaround a lot of smaller wholesale operations still run on, because it's purpose-built for B2B rather than retail features bent into a B2B shape.
It's still Plus-only. A standard-plan merchant selling wholesale doesn't get company profiles or native net terms; the usual substitute is a restricted collection, manually applied discount codes, and invoices handled outside Shopify, which works at small volume and turns into real overhead once wholesale orders start showing up daily.
Where even native B2B needs custom work
Shopify's B2B tools handle pricing, access, and the storefront. They don't handle everything a real wholesale operation runs into: a custom approval workflow before a new company account goes live, pulling customer-specific pricing from an ERP that's the actual source of truth instead of maintaining it twice, or syncing net-terms invoices into accounting with the right due dates and aging. That layer usually needs building regardless of plan; native B2B just gives you a better foundation to build it on.
What We Build on Shopify B2B
Pricing that comes from your ERP, not a second spreadsheet
Customer-specific price lists on Shopify B2B kept in sync with pricing that actually lives in your ERP or accounting system, so nobody's updating prices in two places.
Approval workflows for new wholesale accounts
A new company signs up, gets automatically routed for credit or sales approval, and only gets storefront access once someone's actually signed off, no manual email chain required.
Still running wholesale on a standard Shopify plan?
Tell us how you're currently handling pricing and account access for wholesale buyers. We'll scope whether native B2B justifies the move to Plus, or a custom build on your current plan gets you there just as well.
Selling both retail and wholesale through Shopify and feeling the strain?
Tell us how retail and wholesale are currently kept separate on your store, or whether they're not. B2B is one example of a workflow we build around; whatever's duplicated or manual elsewhere in your business is worth the same look.
Let's talk