What we do
Tools
Industries
Legal & Law FirmsLess admin per case, faster billing, and no missed deadlinesHealthcare & PracticesFewer no-shows, cleaner records and billing that gets paidHome & Field ServicesQuotes out faster, jobs billed the same day, fewer callbacksManufacturingFewer production errors, accurate costing and on-time ordersWholesale & DistributionOrders flow in on their own, with stock numbers you can trustConstruction & ContractorsTighter job costs, faster change orders and subs paid on timeReal Estate & Property MgmtFaster lead response, less paperwork and happier owners and tenantsE-commerce & RetailMore orders shipped right the first time, fewer returns and refundsLogistics & FreightFewer delays, accurate tracking and invoices that go out on timeProfessional ServicesMore billable hours captured, faster onboarding and cleaner invoicesFinancial Services & InsuranceFaster onboarding, fewer compliance gaps and smoother renewalsHospitality & RestaurantsSmoother service, tighter inventory and less wasted laborNonprofitsMore of every dollar goes to the mission, with reporting that takes minutesEducation & TrainingLess admin per student and families who always know where things standAutomotive & DealershipsFaster follow-up, fuller service bays and fewer lost leadsStaffing & RecruitingFaster placements, error-free payroll and quicker client invoicing
Department
OperationsYou see the inefficiency every day. We build the systems that make it go away.SalesEverything your reps need, right inside the CRM. More time selling, less time searching.FinanceStop chasing data across systems. Your accounting connected to everything else.Customer ExperienceSelf-service portals so customers help themselves, on their own time.MarketingKnow who is engaging, who is at risk and where the opportunities are.Supply ChainOrders, suppliers, stock and shipments in sync, so you see problems before your customers do.WarehousePicks, packs and stock counts that update every system without anyone retyping them.HR & PeopleHiring, onboarding and payroll data moving between systems, so your people team stops chasing forms.ProcurementRequests, approvals and purchase orders that route themselves and match what was actually bought.
How we workLet's talk →
Home/Shopify/Shopify B2B & Wholesale Features
Shopify B2B

Shopify B2B and Wholesale: Native Features vs. Custom Portals

Shopify's native B2B features, company profiles, customer-specific price lists, net payment terms, and a dedicated B2B storefront, ship on Shopify Plus. Merchants on standard plans selling wholesale generally build it themselves: a password-protected collection, a separate price tier, and a lot of manual order handling. Which path fits depends on your plan and how far your wholesale operation has grown past what either option covers out of the box.

What Shopify's native B2B actually includes

Shopify B2B, available on Shopify Plus, gives you company profiles (a business account that can have multiple buyers under it), customer-specific or volume-based price lists, net payment terms instead of pay-at-checkout, and a storefront experience built for business buyers rather than retail shoppers. It's a real step up from the password-protected-collection workaround a lot of smaller wholesale operations still run on, because it's purpose-built for B2B rather than retail features bent into a B2B shape.

It's still Plus-only. A standard-plan merchant selling wholesale doesn't get company profiles or native net terms; the usual substitute is a restricted collection, manually applied discount codes, and invoices handled outside Shopify, which works at small volume and turns into real overhead once wholesale orders start showing up daily.

Where even native B2B needs custom work

Shopify's B2B tools handle pricing, access, and the storefront. They don't handle everything a real wholesale operation runs into: a custom approval workflow before a new company account goes live, pulling customer-specific pricing from an ERP that's the actual source of truth instead of maintaining it twice, or syncing net-terms invoices into accounting with the right due dates and aging. That layer usually needs building regardless of plan; native B2B just gives you a better foundation to build it on.

What We Build on Shopify B2B

01

Pricing that comes from your ERP, not a second spreadsheet

Customer-specific price lists on Shopify B2B kept in sync with pricing that actually lives in your ERP or accounting system, so nobody's updating prices in two places.

02

Approval workflows for new wholesale accounts

A new company signs up, gets automatically routed for credit or sales approval, and only gets storefront access once someone's actually signed off, no manual email chain required.

03

Still running wholesale on a standard Shopify plan?

Tell us how you're currently handling pricing and account access for wholesale buyers. We'll scope whether native B2B justifies the move to Plus, or a custom build on your current plan gets you there just as well.

Let's talk

Selling both retail and wholesale through Shopify and feeling the strain?

Tell us how retail and wholesale are currently kept separate on your store, or whether they're not. B2B is one example of a workflow we build around; whatever's duplicated or manual elsewhere in your business is worth the same look.

Let's talk →

Questions people ask

Does Shopify have B2B or wholesale features?

Yes, Shopify's native B2B features, company profiles, custom price lists, net payment terms, and a dedicated B2B storefront, ship on the Shopify Plus plan. Standard-plan merchants selling wholesale typically build their own version using a restricted collection and manual pricing instead.

What's the difference between Shopify and Shopify Plus for B2B?

Standard Shopify plans have no native B2B feature set at all. Shopify Plus adds company profiles, customer-specific and volume pricing, net terms, and a storefront built for business buyers. If wholesale is a real part of your revenue, that gap is usually the main reason businesses upgrade to Plus.

Can I offer net payment terms on Shopify?

Natively, only through Shopify B2B on a Plus plan. On standard plans, net terms generally get handled outside Shopify, invoicing through accounting software and letting wholesale customers pay later rather than at checkout.

Do I need Shopify Plus to sell wholesale?

Not necessarily. A restricted, password-protected collection with its own pricing can handle basic wholesale on any plan. It's a workable starting point at low volume and tends to run into real limits, duplicate pricing, manual approvals, no native net terms, as wholesale volume grows.

Let's talk

Tell us the one thing your team does manually that eats up time. We read every message and reply within a day.