BigCommerce has a genuinely native Amazon channel integration for multi-channel selling, an official HubSpot marketplace app syncing orders and contacts, and a marketplace of third-party connector apps for NetSuite, since there's no single first-party BigCommerce-to-NetSuite connector built into the platform itself. Knowing which of those is actually native versus a connector app someone else built matters before you plan an integration around it.
Amazon is the most native of the three: BigCommerce's own Channel Manager lets a store list products and sync orders directly against Amazon, eBay, Walmart, and a handful of other marketplaces, built and maintained by BigCommerce itself rather than a third party.
HubSpot has an official integration app listed in both BigCommerce's and HubSpot's own marketplaces, syncing contacts, orders, and basic customer activity between the two. It covers the common case well: a BigCommerce order showing up as a deal or contact activity in HubSpot without custom code.
NetSuite is different. There's no single first-party connector BigCommerce ships the way it does for Amazon; instead the marketplace has a handful of third-party connector apps built by integration specialists, typically syncing at the order and customer level. That's a real, working option, but it's a connector someone else maintains, with its own feature scope and its own limits on what it actually syncs.
A connector app's job is to move the common fields correctly: order totals, customer records, basic product data. It's not built to know that your specific NetSuite setup tracks inventory at a subsidiary level, or that your HubSpot deal stages need to reflect something more specific than 'an order happened,' like a renewal versus a first purchase. That logic is specific to your business, and a general-purpose connector app has no way to know it ahead of time.
Pricing is a frequent example on the NetSuite side specifically: if the real, authoritative pricing or discount structure for a customer lives in NetSuite rather than in BigCommerce's own price lists, keeping BigCommerce showing the right number at checkout means a sync running the other direction too, not just orders flowing out.
A customer-specific price or discount that actually lives in NetSuite gets pulled into BigCommerce before checkout, instead of a connector only handling the order going out and leaving pricing permanently out of sync.
A renewal, a first purchase, and a returning-customer order each update a HubSpot deal differently, instead of every BigCommerce order landing as the same generic activity log entry regardless of what it actually was.
Pricing, a specific deal stage, an inventory detail a general connector doesn't track: tell us where it falls short, and we'll scope what filling that gap takes.
A marketplace connector is built for the common case across every store that installs it, which means your specific pricing logic, your specific deal stages, your specific inventory rules, are exactly the part it wasn't built to handle. BigCommerce's connectors are just this page's example; n-frames builds the custom layer on top of whatever prebuilt integration in your stack stopped covering what your business actually needs.
Let's talk →Not through a single first-party connector built by BigCommerce itself. The App Marketplace has third-party connector apps built by integration specialists that sync orders and customers between the two platforms, which is a real and common setup, just not a native, BigCommerce-built feature the way Amazon channel selling is.
The integration app itself is typically free to install from either marketplace; what you pay for is your existing HubSpot and BigCommerce plans. Check each platform's current marketplace listing for the specific app, since terms can change.
Yes. BigCommerce's own Channel Manager lets a store list products and sync orders with Amazon directly, built and maintained by BigCommerce rather than a third-party connector app.