Keap includes its own landing page and web form builder, still called Infusionsoft landing pages by anyone searching from the old product name: templates you can edit for an opt-in page or a lead-capture form, tied directly into the Campaign Builder so a submission can kick off a sequence on its own. It's a real way to capture a lead without a separate landing-page tool. What it doesn't do on its own is tell you which specific page or offer actually produced that lead once you're running more than one, which is where we come in.
You pick a template, edit the copy and fields, and publish, whether that's a standalone landing page or a form meant to sit on a page you already run outside Keap. Templates and examples exist for the common cases, an opt-in page, a lead-magnet download, a simple contact form, so most businesses aren't starting from a blank canvas.
The real strength is the connection back into the Campaign Builder: a form submission can be set as a campaign goal directly, so the moment someone fills it out, they move straight into whatever sequence that page was built to start, no one has to notice the submission and add them manually.
The builder is fine for one page doing one job. It gets thinner once a business runs several landing pages for different offers or ad campaigns and actually needs to know which page produced which lead, so the right person follows up with the right pitch and the ad spend that drove the click gets credited correctly.
It also doesn't reach past Keap on its own. If a lead needs to land somewhere else too, an ad platform's conversion tracking, a second CRM running during a migration, a tool that wasn't built with Keap in mind, that's custom work against Keap's API, not a setting inside the form builder.
We tag each lead with exactly which page and offer they came from, so a follow-up campaign and a sales rep both know what to actually say, instead of every form submission looking identical once it lands in Keap.
We feed Keap's real pipeline outcomes, not just a raw form-fill count, back to the ad platform or channel that drove the traffic, so spend decisions are based on what actually closed, not what merely submitted a form.
Tell us what should happen after someone submits, who needs to know, what should get credited, where else the lead needs to show up. We'll tell you honestly what's a form setting and what's a real build.
Tell us how many pages you're running and what you actually need to know once a lead comes through one of them. We'll map out what the form builder already covers and what needs custom tracking on top of it. Landing pages are just the example in front of us, the same source-tracking problem shows up anywhere a business collects leads from more than one place.
Let's talk →Yes. Keap includes a landing page and web form builder with editable templates, so you can publish an opt-in page or lead-capture form without a separate landing-page tool.
Yes, Keap provides templates for common page types, an opt-in page or a lead-magnet form among them, that you edit rather than build from a blank page.
Yes. A form submission can be set as a campaign goal, so the moment someone submits, they move directly into the matching Campaign Builder sequence without anyone adding them by hand.
Not on their own. Feeding conversion data back to an ad platform, or syncing leads to a second CRM during a migration, is custom work built against Keap's API, not a built-in feature of the landing page tool.