Every sent campaign gets a built-in report, open rate, click rate, unsubscribes, and a per-contact breakdown of who did what, with an overview dashboard rolling several campaigns together. Google Analytics integration lets you tie email clicks to on-site behavior. None of it can report on revenue, margin, or fulfillment data that was never connected to Mailchimp in the first place.
A single campaign's report shows opens, clicks, bounces, unsubscribes, and (for connected e-commerce stores) revenue attributed to that specific send, broken down to the individual contact level so you can see exactly who clicked what. Mailchimp also tracks a per-contact "member rating," a rough engagement score based on open and click history over time.
The main reporting dashboard aggregates performance across campaigns and over time, useful for spotting a trend (declining opens, a particular subject-line style that performs better) without digging into each campaign's report individually.
Connecting Google Analytics lets Mailchimp automatically tag outbound links with UTM parameters, so clicks from a campaign show up correctly in your site analytics as their own traffic source, rather than blending into generic referral or direct traffic.
Mailchimp's revenue reporting only works for connected storefronts, and even then it's attributing revenue to a send, not giving you real margin, cost of goods, or whether that revenue actually came from a profitable order. Anything measured outside Mailchimp's own data, true customer lifetime value calculated from your accounting system, support ticket volume as a churn signal, doesn't exist in these reports until it's synced in.
Getting a report's underlying data out of Mailchimp on a recurring schedule (into a BI tool or a shared dashboard other teams actually look at) also has no fully native path beyond a manual export or the API. We build that handoff so the number that actually matters lands where the rest of your team already looks for it.
Open, click, and revenue data pulled from the Mailchimp API feeds straight into your existing BI tool or shared dashboard, instead of living only inside Mailchimp's own reporting screen.
Cost of goods and fulfillment data from your actual systems combine with Mailchimp's attributed revenue, so a campaign's real profitability is visible, not just its top-line number.
If it lives in another system, that's a sync we can build, not a Mailchimp limitation you're stuck with.
Tell us what number you're pulling manually to fill the gap, revenue, margin, support data, whatever it is. We'll look at getting it synced automatically into one place. Reporting is one example; n-frames automates whatever's manual, anywhere in your business.
Let's talk →Yes, but only for connected e-commerce stores (Shopify, WooCommerce, and a few others). It attributes purchases to the campaign that likely drove them, which is useful but is top-line revenue, not real margin after costs.
Turn on Google Analytics link tracking in your campaign or account settings, and Mailchimp automatically appends UTM parameters to outbound links, so email-driven traffic shows up correctly as its own source in your site analytics.
A rough engagement score, shown as stars, based on a contact's open and click history over time. It's a quick way to spot your most and least engaged contacts without digging into individual campaign reports.
There's no native scheduled export built into the dashboard; the standard path is a manual export or pulling the data through the API. For a recurring need, an API-based pull into another system is the more durable fix than a manual habit.
The percentage of delivered emails that had at least one link clicked. It's a narrower, usually more meaningful engagement signal than open rate alone, since opens can be inflated by privacy features that pre-fetch images.