n-ShipStation's WooCommerce Plugin Covers the Basics. The Rest Is Custom Work.
ShipStation offers a free, official WooCommerce extension: install it, connect your store, and orders start flowing into ShipStation with tracking pushed back once a label prints, the same loop as its Shopify connector. It genuinely works for straightforward order-to-label-to-tracking. What it leaves out is anything that needs more context than the order itself carries.
What the WooCommerce plugin actually does
Install ShipStation's WooCommerce extension, enter your store's API credentials, and orders start appearing in ShipStation's dashboard with the shipping address and line items already attached. Print a label against the order, and ShipStation writes the tracking number back to WooCommerce and updates the order status, which is what WooCommerce uses to trigger its own customer notification.
If you're running multiple WooCommerce stores, each one connects separately, the same as ShipStation's other storefront connections, and you can run different automation rules per store if your fulfillment process isn't identical across them.
What it doesn't touch
The plugin is an order-and-tracking bridge, not a full data sync. Inventory isn't part of it, so a business selling through WooCommerce and another channel at the same time can end up with stock counts that don't agree with each other. Shipping cost doesn't move anywhere past ShipStation either, which means the real freight charge on a label rarely makes it into your accounting system as the order's actual cost.
It also has no visibility into anything outside WooCommerce and ShipStation themselves. A custom order status your fulfillment process depends on, a warehouse selection based on something ShipStation's rules can't see, a return that needs to update a system neither platform talks to: all of that needs something built specifically for it.
What we build on top of the WooCommerce-ShipStation connection
Multi-store inventory that actually agrees
Stock levels stay consistent across every WooCommerce store and sales channel feeding into ShipStation, instead of each one keeping its own version of the truth.
Shipping cost that lands in your books
The real carrier charge from each ShipStation label becomes part of that order's actual cost in your accounting system, not a number estimated after the fact.
Have a WooCommerce order status or rule the plugin doesn't account for?
Tell us what the order needs to trigger and where. We'll figure out whether it's a setting you haven't found yet or something that needs a custom build.
Running WooCommerce orders through ShipStation and still filling gaps the plugin leaves open?
Tell us what's not syncing the way your business actually needs it to, inventory, cost, a status the plugin doesn't understand. We'll scope the fix, and if WooCommerce and ShipStation aren't where the real friction is, we build the same kind of connection anywhere else manual steps are slowing you down.
Let's talk