Inventory and order data, in both directions. Stock levels, sales orders, purchase orders, and warehouse transfers can all be read out or written in through the API, which is how a third-party channel, a 3PL, or a custom reporting tool stays in step with what Cin7 actually has on hand.
The same API powers EDI, 3PL, and B2B connections. When a big retail customer wants orders delivered through an EDI feed, when a 3PL needs stock and shipment data flowing both ways, or when a wholesale B2B portal needs to check live inventory before a buyer checks out, it's this API doing the work underneath, whether that connection ships as a listed marketplace app or gets built directly against the endpoints for a setup that's more specific than the standard case.
CRM and warehouse management data too. A CRM that needs order history for a sales rep, or a warehouse management workflow Cin7's own WMS module doesn't quite cover, both come down to the same API calls, just aimed at a different system on the other end.